KEEP IT SIMPLE!

PROCESS THOUGHTS

Listen

Research

Understanding your competitors and researching both internally and externally will help expose the information you need to start the creative process.  

Design

Wireframe / Prototype

Start laying out the foundation through wires and use these guides to create prototypes. Give design the freedom to discover all the possible routes that could make the product amazing. 

Iterate

Test / Analyze

Prototypes need to breath, they need a wider audience to get better feedback and real validation. Dig to uncover any new questions that weren't there before.